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Fiction teaches us a lesson for today’s marketers

Mad Men’s fictitious Faye Miller of Motivational Research Group sheds a historical perspective on the problem of accepting insights above instinct.Yes, I’m a fan of the show and a few seasons ago, the...

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Welcome to Receptivity Group

After spending the last 20 years in marketing and, more specifically, over the last eight years or so, two things have become very obvious – and curious – to us: (1) Marketers too often miss a critical...

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How the Age of Big Data is changing luxury marketing

Today’s luxury marketers are focused on two things: building their presence in the social media space and promoting their brands. Not to say that these goals aren’t important, but the preoccupation...

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Finding the right marketing appeal for luxury consumers.

Success, vanity, exclusivity. Over the last eight years we’ve seen this kind of approach play out with many luxury brands, in campaigns developed by both new and seasoned marketers. And it seems...

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